When lockdown put Meerkat Movies and Meerkat Meals on pause, Compare the Market quickly pivoted to launch Meerkat Music and reunited Take That with Robbie Williams for their first-ever joint performance, streamed live from their homes in a world-first broadcast on YouTube and Facebook Premiere.  To support and drum up excitement prior to the event, teaser content was rolled out across TV, social, OLV and email.

The stream attracted over 600,000 live viewers, with total views surpassing 3 million.