After grounding its entire fleet in May 2020, easyJet were looking for creative ways to keep connected with consumers. Using space-recognition technology and AR filters, we created Holidoorways. 

A closed door would appear in front of consumers, wherever they were at the time. They then tap to open and walk through to the sights and sounds of destinations such as Santorini, Nice and The Algarve. We covered 9 European markets with 5 AR filters, initially launching on Instagram and then adapting and deploying across social platforms.