Integrated brand campaign for Cadbury’s launch of the limited edition Wispa Gold Hazelnut. Launched first via Twitter live streams, fans were invited to “invest” by purchasing a #WispaGoldHF share, tracking its fluctuating value via live updates from CadburyUK, before being paid out in chocolate bars at the end of the campaign.

The campaign activation was rolled out across social, press, OOH, web and email.