An empowering education campaign to drive first-line use of fixed dose combination products for the treatment of psoriasis. The campaign included a website featuring patient videos and a consultation tool to facilitate better conversations between HCPs and patients. This was supported by online advertising to drive people to the site, press advertising and educational advertorials. The animation below was the centre piece for the open up their world campaign. A CGI of a cardboard box unfolding was created from a supplied 3D asset made utilising assets for a static print ad. Further animation was then created and layered over the top.