With the use of smart home devices on the rise, and one in four consumers using DIY home security, Sky spotted a real gap in the market and took the opportunity to launch Sky Protect

Sky Protect was introduced to the public with with a disruptive campaign. The TV campaign was launched during popular shows and relevant home and lifestyle shows. There was a huge presence on Ad smart, in cinema, across all socials, digital and radio. An immersive pop-up experience was created in Westfield where visitors were able to play digital games, explore tech demos and enjoy a storytelling area.